Key communication types in organization management

Someone communicating

Communication can occur in a number of ways:

  • One way communication-This is the giving of information or direction.Immediate feedback is not requested or required.Communication in this category includes announcements,news releases and program information.One way communication must be phrased in simple, clear language and should be understandable,easily interpreted ,of interest to the reader and pertinent.The disadvantage of one way communication is that there is no way of knowing if the information was received or interpreted in the intended manner.
  • Two-way communication-In this instance, information is given and immediate feedback is requested or required.Communication in this category includes face to face contact,such as meetings and conferences, and written communiques requesting opinions.One advantage of this type of communication is that misunderstood issues can be cleared up immediately.You can give as little or as much information as is required and can adjust this on an individual basis.Facial and body language may clarify or enhance the message.This same body language may serve to create misinterpretation and you must be careful and consistent with your body and oral or written communication.
  • Listening-The ability to listen is also an essential communication tool,since it’s important to hear and understand the information that is being passed on,rather than just focusing on the words that are being said.If you can show that you are interested in what is being said and have heard and understood the message, the people communicating with you will be more satisfied.There are a number of ways to do this:
    • Maintaining appropriate eye contact with the person who is talking.
    • Encouraging the person to continue talking nodding or agreeing with what is being said.
    • Showing that you understand what the person feels.
    • Summarizing what has been said before answering as this will allow you to check that you have understood.
    • Not interrupting.

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