Branding basically entails the promoting of a corporate brand to the customers.The whole organization (company) corporate brand and positive image must be promoted to the customer as opposed to just promoting the company products and services.
Organization(company) brand
To create effective brands the areas of identity, unique symbols, strategies, values &norms and marketing must all be well aligned and should positively resonate with the customer needs and demands.The following can guide in creating an effective organization (company) brand:
Do you have a suitable name for your organization (company)?
Does your company have a unique logo that can be used to identify it in the market place?
Are there some unique colours or uniform wear(like for a school) that you want to be identified with?Have you picked the perfect ones that resonates with your values and norms?
What is the address of your organization (company)?what is the physical location of the headquarters of your organization (company)? Does your organization have a mail address code like postal code?Does your organization have an official telephone contact? Does the company have an official email address bearing the name as well as logo of the company?Does the organization have a website?
Are all these means of accessing the company always available and accessible or Are they in a dysfunctional state?Are these means regularly updated with relevant information (like a website).Is there someone who engages customers through this channels (like for telephones, websites and social media platforms)?
What is your company vision?
What are your company goals?
Are the company vision as well as goals well defined and communicated?
What is the mission of your organization (company)?
Does the mission reflect the vision as well as goals of the organization?
What are the strategic objectives of your organization (company)?
Do the strategic objectives align with the mission ,goals and vision of the organization?
What is the strategy of your company?
Is the strategy aligned with the vision and regularly adapted to the environment?
Is the company strategy elaborate enough at the highest level of the company?
What problem does your organization (company) solve?
What solutions to the particular problem is your company set to offer or provide?
Are the solutions that you offer clearly defined and well communicated to the customers?
Does your organization have core values and norms?
Are the company core values and norms well defined and communicated?
Do the core values align with your organization vision and goals?
Do you have any marketing strategy for your organization?
Do you know your potential customers?
Do you know the history pertaining marketing of your company products or services?
What is your sales strategy?
Do you understand the competitors of your organization?( both their strengths and weaknesses)?
Do you know your organization strengths and weaknesses?
What is your strategy of solving your weaknesses?
How do you intend to promote your company services and products?
What is the projected total market sales volume?
What percentage share of the total market sales volume do you intend to achieve?
What is your price strategy?
How does your pricing strategy compare with other similar companies?
What are your company’s selling points or modes of selling?(physical store,agent store, online selling points,specify any other selling points or modes of selling)
What forms of sales force does your company employ(full time sales force,part time sales force, affiliate marketing,Agent marketing, subsidiaries, specify any other form of selling and marketing)?
Do you need help setting up an effective company brand ?If the answer is yes then I recommend that seek the services of a company organizations that deal in branding , you can find them both online and offline.A good place to begin is to peruse through the services that companies offer another viable way is by checking out any advert about companies that offer branding services to their clients.
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Communication is the transmission of information by any means.
In building successful brands ;
We communicate in order to influence or affect the understanding, attitudes and behaviors of others.
we communicate to manage people,make decisions,plan and solve problems.
We communicate clearly, frequently and involve everyone inorder to achieve excellence.
We communicate to enhance organization growth and success.
Relevance of good communication in building successful brands
Increases efficiency as people make fewer mistakes because they know what to do and how to do it.
People are motivated to continue performing well since they make fewer mistakes.
It reduces costs to the organization as fewer errors are made.
It facilitates the identification of what stakeholders want.This is particularly important for sponsors and funding agencies.
Factors that guarantee effective communication in an organization
Target audience needs to be considered.Informattion needs to be delivered using a style appropriate to the target audience.
The purpose of the communication.Written communication tends to be more formal than oral communication for example a sponsorship contract will be written, while news of staff member set to wed could be announced orally.
The length of the communication is important.Short messages can be communicated orally, while lengthy and complex information is better disseminated in writing so that some people can return to it for better understanding.
Types of communication used in building successful brands.
One way communication- is the giving of information or directive.Immediate feedback is not requested or required.
Two way communication-Here information is given and immediate feedback is requested or required.Communications in this category includes face to face contact, phone contact and written communiques requesting opinions.
Listening-The ability to listen is also an essential communication tool,since it is important to hear and understand the information that is being passed on rather than just focusing on the words that are being said.
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Communication is the transmission of information by any means.
In building successful brands ;
We communicate in order to influence or affect the understanding, attitudes and behaviors of others.
we communicate to manage people,make decisions,plan and solve problems.
We communicate clearly, frequently and involve everyone inorder to achieve excellence.
We communicate to enhance organization growth and success.
Relevance of good communication in building successful brands
Increases efficiency as people make fewer mistakes because they know what to do and how to do it.
People are motivated to continue performing well since they make fewer mistakes.
It reduces costs to the organization as fewer errors are made.
It facilitates the identification of what stakeholders want.This is particularly important for sponsors and funding agencies.
Factors that guarantee effective communication in an organization
Target audience needs to be considered.Informattion needs to be delivered using a style appropriate to the target audience.
The purpose of the communication.Written communication tends to be more formal than oral communication for example a sponsorship contract will be written, while news of staff member set to wed could be announced orally.
The length of the communication is important.Short messages can be communicated orally, while lengthy and complex information is better disseminated in writing so that some people can return to it for better understanding.
Types of communication used in building successful brands.
One way communication- is the giving of information or directive.Immediate feedback is not requested or required.
Two way communication-Here information is given and immediate feedback is requested or required.Communications in this category includes face to face contact, phone contact and written communiques requesting opinions.
Listening-The ability to listen is also an essential communication tool,since it is important to hear and understand the information that is being passed on rather than just focusing on the words that are being said.
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